Week 10 Email Marketing

     

This weeks topic is about email marketing and its effectiveness.  I am new to business in general and really had no clue how important it could be for growth and gain of new customers.  Now I 100% understand why I get so many annoying emails from... my dentist, my doctor, my grocery stores, and small boutiques I frequent.  Each of them are trying to drive sales and keep the relationship with me going.  They want me coming back for more.

For the growth of my own business I think it would be wise to do a monthly (or every other month) newsletter with inspiration for home decor for each change of season and holidays. I could write about and display pictures of beautiful ways to decorate for example a dining table or fireplace mantle for Valentines day, Easter, July 4th, Halloween, Thanksgiving, Christmas, or New Years Eve.  I would enjoy giving my followers/customers easy diy ideas for their own beautiful and festive decorating for their homes with links to thinks they can purchase and some coupons of course (insert just a tad of sarcasm and a wink).

I know at the beginning of each new season and into a holiday I start searching for ideas on Pinterest and Instagram for inspiration so it, marketing, does really work.